Isaiah Elohim’s basketball journey is just beginning, but the foundation he has built through his high school career, AAU circuit play, and early college experiences suggests that he has the potential to become one of the standout players in college basketball
His decision to transfer to USC has opened up new opportunities for growth and development, and as his game continues to mature, Elohim’s impact on the court will only become more significant.
With his natural talent, work ethic, and determination, it’s clear that Isaiah Elohim’s future in basketball is incredibly bright, and he’s a player to watch in the coming years.
Isaiah Elohim’s NIL deal is a testament to the changing landscape of college sports. With a current deal valued at $105,000, Elohim is positioned as one of the rising stars in the NIL space.
His partnership with Nerf is just the beginning, and as he continues to build his athletic and personal brand, more opportunities will undoubtedly arise.
The ability for college athletes to secure NIL deals not only provides them with financial support but also offers them the chance to build long-lasting partnerships with brands that align with their personal values and ambitions.
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Table of Contents
Isaiah Elohim: Bio
A Rising Star in College Basketball
Isaiah Elohim is a freshman guard for the USC Trojans in the 2024-2025 NCAA basketball season.1
Born and raised in North Hills, California, Elohim has quickly emerged as a top talent in college basketball.
His journey to USC has been filled with notable achievements, starting with a stellar high school career and culminating in his transition to a highly respected basketball program at the University of Southern California (USC).
Early Life and High School Journey
Isaiah Elohim’s basketball story began in the suburbs of Los Angeles. Growing up in North Hills, California, Elohim was exposed to the game of basketball at a young age, and it didn’t take long for his natural talent to shine through.
He attended Heritage Christian High School for his freshman year, where he immediately made an impact.
Elohim averaged an impressive 20.3 points, 5.4 rebounds, and 2.7 assists per game during his first season, earning the title of Los Angeles Daily News 2021 Freshman of the Year.
Fight on✌🏾🙏🏾 https://t.co/CtQgbtg3ul
— Isaiah Elohim (@ElohimIsaiah) November 6, 2024
Success at Sierra Canyon High School
Elohim’s journey continued at Sierra Canyon High School, one of the most prestigious high school basketball programs in California.
Known for producing top-tier athletes, Sierra Canyon was the perfect stage for Elohim to showcase his skills on a national level.
During his senior season, he averaged 12.8 points, 5.6 rebounds, and 1.1 steals per game, solidifying his place as one of the top recruits in the nation. His versatility, size, and skill set earned him recognition as a consensus top 50 recruit.
His impressive performance caught the attention of college scouts across the country. Rivals ranked Elohim as the No. 40 recruit in the 2024 class, while On3 placed him at No. 45. These rankings put him in the company of the nation’s most promising young basketball players, and his future in college basketball looked incredibly bright.
Isaiah Elohim: Career
Pangos All-American Camps and Nike EYBL
Elohim’s high school career also included participation in some of the most prestigious basketball camps and leagues.2
He attended the Pangos All-American Camps in 2021, 2022, and 2023, where he competed alongside other elite high school players.
These camps gave Elohim the opportunity to refine his skills, further developing his basketball IQ and ability to compete at a high level.
Additionally, Elohim played in the Nike EYBL circuit, one of the most competitive amateur basketball leagues in the United States. In the 15U division, Elohim earned the title of top scorer, averaging an impressive 28.5 points per game during the Nike Peach Jam.
This performance helped establish his reputation as one of the top offensive players in the country and further fueled his rise in the recruiting rankings.
Transition to College Basketball: The Arkansas Commitment
In October 2023, Elohim committed to play for the Arkansas Razorbacks under the leadership of head coach Eric Musselman.
Musselman, known for his ability to develop young talent and his strong track record in college basketball, was an appealing figure for Elohim.
The decision to commit to Arkansas came after careful consideration of the program’s culture, coaching staff, and the opportunity to play at the highest level of college basketball.
However, after a few months, Elohim decided to transfer to USC on April 22, 2024. The decision to switch schools marked a significant turning point in Elohim’s career, as he chose to join a program with its own rich basketball history and a culture of success.
Elohim’s decision to play for USC was driven by the opportunity to further develop his game in a competitive environment while also focusing on his academic pursuits.
Freshman Year at USC: Early Impressions
As a freshman guard for the USC Trojans, Elohim entered the 2024-2025 season with high expectations.
At 6 feet 5 inches tall and weighing 200 pounds, he possesses the physical tools to compete at the highest level of college basketball.
His impressive high school resume, including a strong showing in both national camps and competitive leagues, suggests that he has the potential to be a key contributor for USC in his first season.
In his early games as a Trojan, Elohim has shown flashes of brilliance. Although he is still adjusting to the pace and competition of college basketball, Elohim has been productive in his limited playing time.
As of his freshman season, he is averaging 1.8 points, 0.9 rebounds, and 0.3 assists per game. While these statistics are modest, they reflect his ongoing development as he acclimates to the college level.
Isaiah Elohim: Physical Attributes and Playing Style
Isaiah Elohim’s physical attributes give him a distinct advantage on the court.3
Standing at 6 feet 5 inches and weighing 200 pounds, he possesses the ideal build for a modern-day guard.
His size allows him to play both the shooting guard and small forward positions, giving his coaches the flexibility to use him in various roles. Elohim’s athleticism, combined with his ability to shoot from the perimeter and finish around the basket, makes him a versatile offensive weapon.
Elohim’s ability to play multiple positions is complemented by his basketball IQ and defensive potential. He has the tools to become a solid defender in college basketball, and his rebounding numbers in high school demonstrated his ability to contribute on both ends of the floor.
As Elohim continues to adjust to the physicality of college basketball, his defensive skills will likely become a key aspect of his game.
A Promising Future at USC
Looking ahead, Isaiah Elohim’s future at USC is incredibly promising.
With his impressive high school career and the potential he has shown in his early college games, Elohim is poised to become one of the standout players for the Trojans in the coming seasons.
His development under head coach Andy Enfield, who has a strong track record of developing young talent, will be crucial in helping Elohim reach his full potential.
Moreover, Elohim’s decision to major in Communication at USC reflects his commitment to preparing for life both on and off the court.
As a student-athlete, Elohim is not only focused on excelling in basketball but also on building a foundation for his future career.
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Isaiah Elohim NIL Deal 2024-2025
Rising Star in the College Athlete Sponsorship Scene
Isaiah Elohim has become one of the most notable college athletes to secure significant NIL (Name, Image, and Likeness) deals.
As of January 2025, Elohim’s NIL deal is valued at $105,000, making him a prominent figure in the growing landscape of collegiate endorsements.
In this article, we’ll take a closer look at the details of his NIL deal, including his endorsement history, the brands he’s partnered with, and how his popularity is shaping the future of athlete endorsements.
Understanding NIL Deals in College Sports
NIL deals have transformed the world of college sports, allowing athletes to profit from their personal brand while still maintaining their eligibility to compete.
The NCAA officially allowed NIL deals starting in 2021, and since then, many athletes across various sports have capitalized on their rising fame.
For athletes like Isaiah Elohim, these deals provide an opportunity to secure financial support and career growth long before they may turn professional.
The value of NIL deals varies depending on the athlete’s popularity, social media following, and marketability.
Some athletes sign multi-million dollar deals, while others, like Elohim, secure more modest agreements that still significantly impact their lives.
As Elohim’s NIL deal tracker shows, his partnerships have already caught the attention of major brands, with Nerf being one of the first big names to come on board.
The Value of Isaiah Elohim’s NIL Deal: $105,000
As of January 2025, Isaiah Elohim’s NIL deal is valued at $105,000, a substantial amount for a college athlete. This deal reflects his growing stature in the sports world and the value that brands see in partnering with him. The value of NIL deals for college athletes is typically determined by a variety of factors, including:
- Athletic Performance: Elohim’s skill and performance on the field or court are key components in attracting high-value deals.
- Social Media Influence: Elohim has an established presence on social media platforms, which plays a significant role in determining the worth of his NIL deals. His ability to connect with fans and promote products to a wide audience makes him a valuable asset to brands.
- Marketability and Personality: Elohim’s off-field personality, including his brand and image, helps set him apart from other athletes. His likability and relatability contribute to the appeal of his endorsement deals.
With a total deal worth $105,000, Elohim is clearly positioned as a leading figure in NIL sponsorships for the 2024-2025 period.
What’s Next for Isaiah Elohim?
While Elohim’s current NIL deal with Nerf is a strong start, the future holds even more potential.
As his career progresses and his on-field performance continues to shine, the value of his personal brand is likely to increase.
College athletes who have successfully navigated the NIL landscape often see their deals grow over time, with new sponsorships and endorsements coming on board as their careers evolve.
For Elohim, the sky is the limit in terms of his potential marketability. His current deal with Nerf is just the beginning, and there are a host of other companies and industries that may look to partner with him in the future.
Whether it’s in the sports equipment, lifestyle, or fashion industries, Elohim’s growing influence as a college athlete opens doors to a wide range of brand opportunities.
How NIL Deals Impact College Athletes’ Career Trajectories
NIL deals provide college athletes with the financial means to pursue their passions and build a career beyond their sports.
For athletes like Elohim, NIL deals can help alleviate the financial pressures associated with being a full-time student-athlete.
These deals can also provide valuable exposure and experience in the business world, which can benefit athletes in their post-college careers, whether they continue in professional sports or transition to other industries.
In many ways, NIL deals can serve as a stepping stone to greater success. As Elohim continues to build his brand, he could expand his sponsorship portfolio, making a name for himself both on and off the field.
Additionally, NIL deals allow athletes to create lasting partnerships that could pave the way for future business ventures, media opportunities, or entrepreneurial endeavors.
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The Broader Impact of NIL Deals on College Sports
The rise of NIL deals has had a significant impact on college sports as a whole. Not only do they offer financial benefits for athletes, but they also have the potential to change how college programs recruit and retain talent.
Schools and athletic programs are now considering an athlete’s NIL potential when evaluating recruits, as high-profile athletes with strong branding opportunities can elevate the visibility of a program.
For Elohim, his NIL deals enhance his profile and could make him an attractive prospect for future endorsements and sponsorships as his career progresses.
Moreover, NIL deals have contributed to a broader conversation about the financial rights of college athletes.
Before NIL was legalized, college athletes were often restricted from profiting off their personal brand despite generating significant revenue for their schools.
Now, athletes like Elohim have the opportunity to capitalize on their fame while still maintaining their eligibility to compete. This has led to greater discussions about fair compensation and the long-term future of college athletics.
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